The enterprise operates under the stewardship of Eric Trump and Donald Trump Jr., alongside partners Zachary Folkman, Chase Herro, and Zach Witkoff. Donald Trump assumes the curious title of “chief crypto advocate” while Barron Trump occupies the even more intriguing position of “DeFi visionary”—roles that suggest either remarkable prescience or creative marketing.
World Liberty Financial’s triumvirate of ventures encompasses the WLFI cryptocurrency, a USD1 stablecoin pegged to the dollar, and a public company vehicle designed to hold WLFI tokens. By March 2025, direct token sales generated $550 million, while the USD1 stablecoin achieved a $2.2 billion market capitalization—figures that would be impressive if not for the rather convenient timing. This development aligns with the broader stablecoin market expansion that has surpassed $200 billion globally, outpacing even Bitcoin’s growth trajectory.
The family’s most ingenious maneuver involves ALT5 Sigma Corp., a publicly listed entity repurposed to raise $1.5 billion through 200 million share sales for WLFI token purchases. This strategy, borrowed from MicroStrategy’s Michael Saylor playbook, transforms public equity markets into crypto proxies for traditional investors squeamish about exchange trading. Zach Witkoff becomes chairman of ALT5 Sigma’s board of directors, further cementing the family’s control over the venture.
The alchemy of converting stock market timidity into cryptocurrency courage through corporate sleight of hand.
The resulting WLFI valuation reached approximately $20 billion—a number that exists in that peculiar domain where cryptocurrency valuations reside.
Meanwhile, Trump Media and Technology Group announced plans for a $2.5 billion Bitcoin treasury through shares and bonds, because apparently one crypto venture wasn’t sufficiently ambitious.
WLFI token holders receive voting rights resembling traditional shareholders, blending decentralized finance principles with centralized control in ways that would fascinate governance theorists. The venture’s workforce currently numbers between 20 and 30 employees, a relatively lean operation for such ambitious financial engineering.
Analysis suggests the Trump family earned roughly $412.5 million by August 2025 through coin sales and stablecoin interest income—proving that innovation in financial engineering remains alive and well in American capitalism.
